For all businesses who want to find out: What are the options for social networking online? Who can you meet and where? How do you find and gain access to communities that are going to take your business forward, and how can you begin to look at your clients as a community that you can serve online. What tools could I use, and how can I best manage them. How do I keep content fresh and frequent? And the vital final question, do I start my own online community, or just use other peoples communities to grow my business - and what's the etiquette involved?

What the course will cover:

• Examining Communities - where are your clients online?
• Facebook - pages, profiles, groups and events
• LinkedIn - groups and events
• Twitter and community applications
• WordPress as a community: BuddyPress and other membership plugins
• Gaining access to public sector and other industry forums
• The purpose of community in sales, marketing and service
• Reach Further's COHESION model of online communities - planning to succeed
• Roles within a community - including harnessing volunteers
• Defining your social media marketing plan

“Liz delivered a focused and powerful session which has enabled us to get our social media strategy off the ground. These tools have become an important channel for distributing corporate communications, monitoring the marketplace and extending reach.”  Jamie.

Please remember to bring your own laptop

How to Book:

You can book your ticket here through Eventbrite or alternatively book by contacting our colleagues at Beyond Colour on 0845 3451800